COPYWRITING BY ROB BOWDERY PDF

Advertising Table of contents How to get the most out of this book. Writing with purpose: Where you find copywriters; Copywriters as communicators; Creating an emotional response. Understanding your product: Creativity starts with research; Applying your product knowledge; Picking up on the details. Knowing your audience: Staying on target; Can you reply on market research?

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Please note there is a week delivery period for this title. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone! Table of contents How to get the most out of this book.

Writing with purpose: Where you find copywriters; Copywriters as communicators; Creating an emotional response. Understanding your product: Creativity starts with research; Applying your product knowledge; Picking up on the details. Knowing your audience: Staying on target; Can you reply on market research? Mastering the language: Improving your language skills; Technical assistance; Knowing the rules and when to break them. Sharpening your style: The art and craft of copywriting; Generating creative ideas; Humour in advertising.

Rules and restrictions: Telling the truth; Bending the rules; Jargon and gibberish. Creating effective copy: Creativity and originality; Advertising in unusual places; Writing to fit. Advertising around the world: Writing for foreign markets; Speaking with an international language; Lost in translation.

Acknowledgements and credits. Very revealing and useful creative exercises. The book is easy to follow and clear in its approach. Good case studies and student-friendly advice. Learn where copywriters lurk, discover how to create an emotional response via convincing wording, find out hwy understanding the target audience is important, and, in general, hone your writing skills. Illustrated with images from successful ad campaigns.

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Basics Advertising 01: Copywriting

Eob are practical exercises, as well as tips and guidance on how to generate ideas and think creatively. Product details Format Paperback pages Dimensions x x Creativity and originality; Advertising in unusual places; Writing to fit. Show More Show Less. Topics covered include an introduction to the role of copywriters, understanding the product, knowing your audience, mastering the language, sharpening style, and advertising in different global contexts.

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